Hello!

I'm Matt Lovett and I help B2B Companies generate >$1 MM annually from paid ads, mainly from Meta, Linkedin, and Google while maintaining 4X+ Return on ad spend.I work with marketing leaders at B2B companies who have a healthy sales-led business, but struggle to get over the hump of building a profitable ads channel because they generally struggle to get:❌ Agencies with senior specialists (those agencies want clients spending $100k+ a month to justify their fees)
OR
❌ A seasoned in-house B2B Paid Ads Specialist: With a lean marketing team (1-5 people) these companies don't have the headcount to hire this person full-time.
So they are stuck with:
❌ Agencies with junior resources who may know the platforms and at best can maximize "pixels fired" from their ad campaign but not producing leads that turn into revenue.
OR
❌ Generalist in-house marketers who may not be current on their competitive knowledge of ad platforms, formats, tools, and reporting.


How I help

Instead of being stuck with a poor fit agency/ poor fit internal resource, my working style can flex depending on the exact needs of the business and structure of the team.There are several key ways I work with business to reach >$1M in marketing-sourced revenue from paid ads.Fractional - embedded in your business and "done for you"Collaborative - I'm in key meetings, and work collaboratively with internal resources to deliver the resources e.g. "done together"Coaching - I work 1:1 with you, a marketing leader.Interested? Grab a time to chat below.

Recent Projects

Companies I work with as a consultant include:-Workboard (Series D, Workflow management for CIOs)
-Slang.ai (Series A, Restuarant tech)
-Owner.com (Series A/B Restaurant tech)
-Fragilepak (PE-backed, 3PL)
-Eight25 Media (Private, Creative Services)
-Sales Benchmark Index (PE-backed, Consulting Services)
-Arketa (Series A, Fitness Tech)
-Goldensource (PE-backed, Enterprise Data Management)
-Coperniq.io (Series Seed/ A, Workflow software for Solar))
-Plum.io (Venture-backed, HR tech)


Let's connect

If you're a marketing leader at a B2B company spending between $5k-$30k a month on paid ads, and seeking to drive >$1 M+ in annual revenue from this channel, let's connect.